“The Pre New are making some of the most original music in this country right now” Record Collector
3 Loop Music are proud to announce the release of The Pre New‘s new album, The Male Eunuch.
Taking their name from a Jeff Koons’ art installation, The Pre New centre around the trio of writers and musicians Jim Fry, Laurence Bray and Stuart Wheldon. Formed in Zone 2 of Central London in 2010, the original intent of the group was to perform at that year’s Glastonbury Festival. Assembled by ex-Earl Brutus members (Fry, Gordon King, Stuart Boreman and Shinya Hayashida) with a shot of new blood from Bray (first generation Milton Keynes) and Wheldon (north of England via Canada), The Pre New first unveiled their unmistakable brand of hi-art lo-fi to an unsuspecting Queen’s Head Stage at a time when other revellers were watching Muse or the Pet Shop Boys.
A lot has happened since then. Their debut album, Music For People Who Hate Themselves was released in 2012 and was followed in 2013 by Music For Homeowners, a collection of remixes of their work by fellow travellers such as Saint Etienne, Public Service Broadcasting and Mogwai. Around this album, founder member Hayashida left the group to live in Sweden and provided an opportunity to re-think and re-shape the group.
Fry, Bray, Wheldon and Boreman moved away from a more traditional rock approach and experimented more with electronics and created The Pre New of today recruiting Vinny Gibson, ’a protest singer from Paisley’, full time for both writing and performing. There are many forces at work: Krautrock, Bowie, West Coast USA Rock, MRI scanners and Mike Leigh; there is no jamming, just computing, things pulling in new apposing directions. The Pre New are unique in the way that they excavate their current surroundings for their work; wherever that may be at any given point.
The Pre New also have a revolving door policy of guests who sit upon their ‘fourth plinth;’ including new boy Jay Davy and times Fry’s old partner in Earl Brutus, Gordon King.
All of this adds to the high-concept magic that surrounds the band. Their third album, The Male Eunuch was launched in May 2015 with a PowerPoint presentation at a central London hotel. The bands own protest ambassador Stu Boreman stated:
“Binary Digital Bankruptcy converts this Sonic Debris into the sound of summer. Off shore becomes on shore as British Summer Time arrives early. Shot thru the Black Hole into the hole in your heart, it’s the colour chart from hell. Foxton’s still burns. Face-sitting is banned. Froch vs Groves. Farrow & Ball. We are at War.”
Using Concorde, British Rail logos, they honour the past while resolutely looking forward. There is no-one else making a noise like this in British Popular Music.
The Male Eunuch is available now on CD, LP, Download, Limited Edition Boxset and PowerPoint.
Music For People Who Hate Themselves is available now on CD and Download
Music For Homeowners is available now on Download
Order your copy at The Pre New shop
Praise for The Male EunuchVariously angry, moving, disturbing and extremely funny – there isn’t really anything else around like it
– 4/5 – The Guardian, Album Of The Week
THE PRE NEW dissect the modern world with the precision of a cultural pathologist. Boasting song titles such as ‘100% Beef’, ‘The Mars Bar Within You’ and ‘Middle Class Heavy Metal On Anti-Depressants’, this is a frequently funny yet thoroughly absorbing listen, the laughs emanating from a grim recognition of the world that’s formed them – The Quietus
Super barbed – 4/5 – MOJO
A splendid blast of pop art – with the accent on tunes and outrageous fun – 4/5 – Q magazine
Both World of Twist and Earl Brutus have a classic album to their name, and now, so do The Pre New – 9/10 – The Line Of Best Fit
Ferocious head-melting havoc with an all out assault of unsettling samples, discordant effects and cross-patterned vocal clamour – file under Riotously Uneasy Listening – The Mirror
Their tunes are loaded with insightful lyricism… by dissecting the present the Pre New add currency to our cultural future – we have the Pre New to thank for this tumultuous soundtrack for the end of days – 7/10 – Louder Than War
WE ARE THE PRE NEW. THIS IS WHAT WE DO.
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